Is your website making you money or costing you money?
The only way to answer this question is to measure when it generates or starts a new sale. How can you measure when someone places an order or fills in a lead gen form on your website? In episode 2 of this 5 part series, Adam and Simon discuss how to use Google Analytics to measure your conversions and what your conversion rate means. We discuss what you can do to encourage more people to convert and how to make informed decisions using the Analytics Goals report. If you want to know if your website is making you money or costing you money then this is the way to find out!
Set up a Google Analytics Goal: https://support.google.com/analytics/answer/1032415?hl=en