Do I need customer personas? (and what even are they?)

This episode Adam and Simon discuss what customer personas are, why you need them and why you don’t need to overcomplicate them to make them work. We discuss the need to consider your best and worst customer and why you need to think beyond just their willingness to pay. So if you have them already or you want to see how they can help you grow your business then check out this video.

The free course we mention is here:

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